Buy Anything Now

TikTok’s new Shop feature identifies and fulfills human desire in the shortest amount of time possible

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What is the purpose of technology except fulfillment of human desire? And what better use of technology than to identify and fulfill those desires in the shortest amount of time possible?

This is what TikTok’s new Shop feature does, reports Bloomberg, though details are otherwise sparse. Reportedly:

  • you can click on any item in a TikTok video

  • and find similar products on TikTok Shop

  • turning every video into an infomercial

  • x1 million fold monetizable ad content

Every video is an informercial

Tiktok of course is the most seamless, user-friendly, product-focused innovator in AI, and I have to say Zhang Yiming taking a step back from founder-CEO to product lead definitely shows in the velocity of AI product and execution.

The number of nascent technologies that have to be stiched together, debugged, and deployed at billion fold scale on video! video! are simply mindboggling. Finally, the rumors of multi-billion dollar backdated Nvidia chip orders and secret deals with TikTok headquarters Singapore adjacent Malaysia for data center capacity start to make sense.

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